Saturday, August 31, 2019

Convention Rights Persons With Disabilities Health And Social Care Essay

Peoples with disablements exist in every age group, every societal sector, every category and every cultural and spiritual community. They frequently do non hold a voice of their ain in issues that affect their lives. It is of import to understand the causes of disablement and the favoritism intended for the handicapped, and steps that need to be taken to guarantee the equal enjoyment of human rights for individuals with disablements. Societies must work as a whole to incorporate handicapped individuals into the life of society and supply them with equal chances in schools, the workplace and the planetary community. A December 13, 2006 the Convention on the Rights of Persons with Disabilities ( CRPD ) was implemented. Presently 99 states have approved the Convention and there are 147 members. A high figure of developing states are included in subscribing the Convention. It is to probably those developing states will be inquiring development histrions for support after O.K.ing the convention in the execution of the rules and adhering duties. Around 650 million people, 10 % of the universe ‘s population live with a disablement. Harmonizing to the UN Development Program ( UNDP ) 80 % of individuals with disablements live in developing states ( â€Å" Rights and self-respect, † 2011 ) . Estimated by the World Bank 20 % of the universe ‘s poorest people are handicapped and are regarded as the most disadvantaged in their ain communities ( Takamin, 2004 ) . The term individuals with disablements is applied to all people with disablements. It includes people who have long term mental, physical, rational or centripetal damages. These disablements can impact their engagement in society. â€Å" Impairment is a functional restriction caused by physical, mental or centripetal harm and a disablement can be defined as a loss or decrease of chances to take portion in the mundane life of the community on an equal degree † ( Yeo, 2003 ) . â€Å" It is of import to observe that a individual with a disablement may be viewed as a individual with a disablement in one society or scene, but non in another, depending on the function that the individual is anticipated to take in his or her community. † â€Å" The convention recognizes that disablement is an germinating construct and that statute law may accommodate to reflect positive alterations within society. † ( â€Å" Country profile: Thailand, † 2010 ) . The Convention on the Rights of Persons with Disabilities consists of an article on international cooperation, indicating out the spread between developed and developing states. Issues such as human rights misdemeanors, poorness, and societal exclusion are overmastering and have prevented the planetary South to hold important betterment. Article 32 in the Convention on the Rights of Persons with Disabilities insist that there be international cooperation for the support of the CRPD in developing states, one time a state has ratified the convention they become required to prosecute in international cooperation. The of import inquiry to maintain in head is how can international partnership be efficaciously put into action in developing counties. With the aid of official giver bureaus and non-governmental organisations ( NGOs ) which represent individuals with disablements and the households in developing states the CRPD can be applied. Thailand is one state that has had the aid of four major NGOs working with individuals with disablements and official giver bureaus from developed counties such as the United Kingdom, Australia, and Japan ( â€Å" Thailand homo rights, † 2011 ) . Thailand approved the CRPD in July 2008 along with Australia. Thailand symbolize the typical issues developing states face, such as poorness. Thai individuals with disablements are challenged with poorness. NGOs in Thailand in comparing to other developing counties are good recognized, the representatives of NGOs in Thailand are strongly taking portion in the development of the policy on disablement on a national degree ( â€Å" Thailand homo rights, † 2011 ) . More attending has been given to the world of individuals with disablements among the deprived people in developing states. International Organizations such as the World Bank province that individuals with disablements are the poorest of the hapless. Harmonizing to the United Nations Economic and Social Commission for Asia and the Pacific about 160 million individuals with disablements which are over 40 % of the entire figure of individuals with disablements are populating in poorness ( Takamine, 2003 ) . Around 100 million people in developing states have a medical status due to malnutrition and hapless sanitation ( Takamin, 2004 ) . Social exclusion helps to clearly grok the association between poorness and disablement. In developing states, individuals with disablements are more likely to see different types of societal segregation including: limited societal contact, exclusion from formal/informal instruction and employment, the community has low outlooks from them and they hold low outlooks for themselves, exclusion from the political/legal procedure, exclusion from basic health care, the lowest precedence for any limited resources such as nutrient, clean H2O, and heritage, and deficiency of support for the high disbursals straight linked with the damage such as dearly-won medical interventions ( Yeo, 2003 ) . All of these factors take away the chance for individuals with disablements to do an income, puting them in the absence of province support. Damage may be caused by malnutrition and hapless wellness that is a consequence of hapless people being deprived of health care and healthy nutrient. Poor people a re frequently oppressed and sent to work in unsafe conditions, which generates hazard of accidents and physical damage. â€Å" Poverty and disablement are reciprocally reenforcing, as individuals with disablements are socially excluded and equal societal services are non provided † ( United Nations, 2007 ) . In developing states we see a big sum of people who are handicapped and life in poorness. To better the fortunes, individuals with disablements in these developing states should be involved in all the development attempts of their states, and an inclusive development attack should be put in topographic point to cover with the different signifiers of societal exclusion. Disability is a major issue that requires strong support and partnerships from different participants. The procedure to outline the CRPD began in 2001, and in 2002 the United Nations Asian and Pacific Decade of Disabled Persons adopted a set of policy guidelines known as the â€Å" Biwako Millennium Framework for Action to Promote an Inclusive, Barrier-free and Rights-based Society for Persons with Disabilities in Asia and the Pacific † ( United Nations, 2007 ) . In the Framework, the rights-based attack is suggested for the formation of national disablement policies and assistance plans in the Asia-Pacific part ( United Nations, 2007 ) . This guarantees that individuals with disablements benefit from all the rights which other citizens enjoy. In developing states human rights tools promote the quality of life of people ; it is questioned whether the Declaration of the Right to Development would be better guaranteed by UN and international NGOs instead than single state provinces ( Dean, 2008 ) . International assistance organisations in some developing states have been the chief organic structure for promoting societal policy associated to individuals with disablements and supplying pertinent comfortss. Refering this Article 32 clarifies that international cooperation is â€Å" in support of national attempts for the realisation of the intent and aims of the present Convention † ( â€Å" Convention on the, † 2011 ) . UK, Australia and Japan are three developed states that have been involved in international development plans refering disablement and have set up policies on development cooperation. The UK has one functionary giver bureau that deals with disablement that has been playing a primary function in development assistance called the Department for International Development ( DFID ) . DFID works in association with NGOs and accentuates the rhythm of disablement and poorness and the authorization of individuals with disablements. Stating that â€Å" cut downing poorness by undertaking societal exclusion is a DFID ‘s policy † and â€Å" disablement is about favoritism and exclusion – cardinal facets of DFID ‘s work – † DFID is dedicated to turn toing issues of disablement in its development plans throughout the universe † ( â€Å" Dfid section for, † 2011 ) . In Australia the Australian Agency for International Development ( AusAID ) has besides made an attempt to â€Å" set up Australian leading on disablement † . Since early 2008 AusAID formed a unit of NGOs and other stakeholders to make new disablement scheme for the Australian assistance plan for 2009-2014, titled â€Å" Development for All † . Effective international leading on disablement and development is one of the chief aims of the scheme which is in confederation with CRPD Article 23 ( Saunders, 2007 ) . In 2003 the Japan International Cooperation Agency ( JICA ) in confederation with Nipponese experts and NGO representatives developed its policy paper on â€Å" support for individuals with disablements † ( â€Å" Nipponese abroad cooperation, † 2011 ) . Hundreds of voluntaries and professional are sent out yearly by JICA to both governmental and non-governmental organisations for support to work in particular instruction, physical therapy, vocational preparation, and many others. It has besides helped a figure of disability-related undertakings carried out by the authoritiess of developing states. ( â€Å" Nipponese abroad cooperation, † 2011 ) . The population of Thailand in mid-2007 recorded by the United Nations is about 62,829,000 million, with 5.7 million life in Bangkok the capital metropolis. The National Statistical Office ‘s Disability Survey in 2002 found that 1.7 % of the people dwelling of 1.8 % male and 0.9 % female had disablements. The rate among the rural population was twice that of the urban population harmonizing to the study. The Northeast 2.4 % , the South 1.9 % , and the North 1.8 % had higher rates of disablement, while Bangkok and the Central part had 0.7 % and 1 % ( â€Å" Thailand – asia-pacific, † 2011 ) . These statistics prove that rural parts have a higher bulk than the cardinal parts of hapless people, and more individuals with disablements live in these hapless parts. In 2007 1.9 million of the population had a disablement and the proportion of individuals with disablements to entire population was 2.9 % . ( â€Å" Thailand – asia-pacific, † 2011 ) . The Rehabilitation of Disabled Persons Act of 1991 and the united Ministerial Regulations which had been the chief legal instruments, was replaced by the Persons with Disabilities Empowerment Act which was enforced in 2007 ( â€Å" Persons with disablements, † 2007 ) . The Rehabilitation Act of 1991 set the footing for the rights of individuals with disablements to profit from public services. Other Acts besides involve rights for individuals with disablements such as the Social Security Act which gives registered individuals with disablements an allowance of 500 tical which is approximately 15 US dollars each month ( Camfield, 2009 ) . The National Education Act is besides in topographic point, which defends the rights of individuals with disablements to get instruction. However, compared to the current criterion of populating the survival allowance and other support are rather minimum, the day-to-day minimal pay of 2007 was 120 tical in Thailand. The National Office for Empo werment of Persons with Disabilities has been launched and works in coaction with other authorities bureaus and NGOs. These Acts guarantee that Thai individuals with disablements are given employment support and fiscal assistance, every bit good as educational, medical, rehabilitative, and services. District Public Welfare Offices and Health Centers offer aid to individuals with disablements, and Provincial Special Education Centers are responsible for educational services for kids with disablements ( Glassman, 2008 ) . The Thai authorities now has a more hands-on place on human rights. For illustration, the Thai diplomatic mission provinces that: â€Å" The state has increasingly striven to advance human rights consciousness through human rights instruction and to beef up legal models to advance and protect human rights in line with UN Conventions, in peculiar with respect to the rights of vulnerable groups † ( â€Å" The royal Thai, † 2008 ) . Furthermore, â€Å" Thailand has a long-standing committedness to heightening cooperation to elate the quality of life of adult females, kids and individuals with disablements every bit good as to guarantee their rights † ( â€Å" The royal Thai, † 2008 ) .Thailand ‘s confirmation of the CRPD was one of the earliest in Asia. The Persons with Disabilities Empowerment Act of 2007 is renowned as the first Thai jurisprudence to prohibit discriminatory and colored Acts of the Apostless against individuals with disablements and to penalize anyone that does non stay by the jurisprudence. Besides, the Act has expanded the rights for Thai individuals with disablements and explained these rights in more item. Most significantly the Thai authorities has confirmed its support for the CRPD by seting the domestic statute law to suit the CRPD ( â€Å" The royal Thai, † 2008 ) . There are four major NGOs which are involved in a broad scope of activities and influence on the Thai disablement policy which include: Thailand Association of the Blind ( TAB ) , the Redemptorist Foundation for People with Disabilities, the Association of Parents for Thai Persons with Autism under the Thai Autism Foundation, and the National Association of the Deaf in Thailand ( NADT ) . These NGOs epitomize individuals with disablements every bit good as their households ( Delcore, 2003 ) . Within the last few old ages in Thailand, all four NGOs acknowledge the Empowerment Act as an advanced legal device that has improved the legal and policy development, in footings of penalizing favoritism against those with disablements. They agree that even with an active disablement association and recent promotions at the national degree, the state of affairs of individuals with disablements has non been much improved in the rural countries due to poverty and countless societal exclusions. Many with disablements are still denied from instruction and employment. The private sector is in demand of more employment chances for individuals with disablements due to hapless apprehension and support of the employers. Furthermore, the quality of instruction and other related services for individuals with disablements requires more betterment in Thailand. Many individuals with disablements are have HIV/AIDS due to deficiency of instruction of it, and some individuals with disablements large ly deaf people are below the belt treated when it comes to legal instances due to incomplete gestural linguistic communication reading. Young adult females with disablements easy become victims of different developments, such as those with hearing damages or rational disablements are really weak and socially cut off and make non have sufficient instruction ( Delcore, 2003 ) . With the formation of the CRPD and the Thai Persons with Disabilities Empowerment Act betterments have been made at the national degree, nevertheless non much of a alteration has been made at the lowest degree in Thailand and other developing states. Stating that handicapped individuals have rights is of import although it may non be plenty to convey about a existent accommodation for handicapped individuals. All local leaders should be knowing about the rights of those with disablements every bit good as an duty to protect their rights. Another benefit is to hold local leaders with disablements that can function for the authorization and be an illustration to those with disablements in their community. This will recommend the demand to authorise individuals with disablements and educate local people on disablement issues. It is evident that the apprehension of the Thai public scope is limited refering the rights of individuals with disablements, and there is trouble in the transport ing out of the Empowerment Act and publicity of the CRPD in the authorities. They face many issues such as hapless apprehension, policies adopted by the cardinal authorities are non expressed in local authoritiess decently, and hence the apprehension of the rights of individuals with disablements at the local degree is really restricted. It is important to raise awareness through public instruction ( Delcore, 2003 ) . The Thai disablement policy is traveling on the right class. It is in a transitional period by following the international motions. The Thai disablement policy needs farther rating to hold existent execution. It is stressed that the appraisal and monitoring of policy execution are critical but presently missing. The future NGOs should be more involved in monitoring and rating. NGOs in Thailand and their representatives with disablements have been late really much involved in the formation of the national policy in comparing to the yesteryear every bit good as the environing developing states. While some people with disablements are asked to take part at the national degree, merely a little figure of individuals with disablements are take parting at the local degree. More local leaders with disablements and local self-help groups need to take part in the policy formation and force these plans at the local degree. More efforts should be made for authorising individuals with disablement s particularly in the rural countries ; the difference of the state of affairs of individuals with disablements between Bangkok and other parts has been increasing. The execution of Thai disablement policy should be farther dispersed in the hereafter by bettering local plans ( Delcore, 2003 ) . The Convention on the Rights of Persons with Disabilities has raised cardinal cognition of the rights of individuals with disablements in the developing states and has besides influenced the formations of their disablement policy. Thailand is a underdeveloped nation-state ; it has already ratified the CRPD and has launched an anti-discrimination jurisprudence for individuals with disablements. Article 32 on international cooperation in the CRPD states that â€Å" international cooperation is necessary to back up national attempts † . Through NGOs and civil society, and a state ‘s authorities, have the chief duty to back up and support the rights of its citizens with disablements and achieve international cooperation. Organizations of individuals with disablements and other NGOs have been the most active and have started the publicity of rights through their local webs. In Thailand, local leaders with disablements have great possible in distributing the ends of the CRPD a t the community degree. UK, Australia and Japan ‘s international giver bureaus have been involved for old ages, in helping the development for individuals with disablements. Distinguishing the relationship between poorness and disablement, these bureaus attempt to take in individuals with disablements and include them in their international development plans. Therefore, it is apparent that major giver bureaus are ready for the executing of CRPD Article 32 if they remain committed to achieve effectual execution. In add-on, their coaction with different associations that deal with individuals with disablements and other NGOs are turning, which will enrich plans of these bureaus.

Friday, August 30, 2019

Observational Learning

There are a number of places where toddlers could be observed unobtrusively – at the park , the playground , the mall , and the daycare center . For the purpose of this study , however , I chose to go to the park and observe parents and their toddlers play together . This way , I could easily observe unobtrusively as people would think I was simply there to write or to write down my thoughts Another benefit that the park has to offer is the lack of formal structures and relationships such as those found at daycare centers .At the park , parents and toddlers could interact easily and in a relax manner . That way , the true nature of the relationship between the parents and the toddlers will be easily observed and analyzed and the understanding of the interactions between parents and children will be better understood . This then seeks to look at such a relationship by presenting direct observations from families and toddlers that visit the park in our community .I had a small n otebook with me and it is where I wrote down my observations , as well as the communication that went on between the parents and the children The toddlers that I observed were approximately between 16 to 30 months old and appeared to be pampered by care by their parents . One the toddlers belong to an Asian-American racial stock while the other one to an American family .Although the parents brought strollers with them the toddlers were walking and occasionally carried by their parents Both of the families of the toddlers seem to belong to the middle class Notably , the second toddler belongs to a mother without a father Although the author could not exactly know whether she is a single parent or not , at least based on the observation at the park , the mother does not have any other company in visiting the park Both toddlers appear to be enamored with their surroundings .They do notice the colors in the park and usually exclaim in delight when they see a butterfly or a bird . Appar ently , they are already starting to recognize some of the features of the environment and their understanding of what they are is already being formed in the minds of the young kids Toddler 1 The first toddler I observed is male . He displayed curiosity in his surroundings . While they were walking in the park , to the way where the family will sit down for an afternoon snack , the toddler was picking up sticks and leaves on the ground .He raised them to his eyes and offered them to his parents . The mother accepted the offer from the toddler and said that it was a leaf . She explained further that the leaf grows on the branch , which the toddler dutifully picked up and offered to her mother again . When the mother pronounced leaf ‘ and branch , the toddler also spoke up and attempted to pronounce the same words A child is very much curious and interested in his surroundings . As part of his cognitive development , he notices the shapes , colors , and different sensations and wonders he encounter in his world .Even at such a young age , he is also being initiated into the process of socialization where he learns the views of his parents and of the larger society where he is located (Turner , 1991 . The child , according to Piaget ‘s theory actively uses his senses to explore his environment and learn about them . Through the use of his senses , he is able to discern relationships among the actions he take and the behavior of the objects that he is viewing (Turner , 1991 Both the component of nature and nurture are at work in this seemingly simple process that the child is going through .He uses his eyes , his ears , his nose , and his whole body to discover the world and learn how it works . His efforts , because they are yet insufficient , are supplemented by his parents , more particularly by his mother , who tells him the names of objects and how they are being referred to in the world Through the explanation of the mother about the nature of t he relationship between leaves and branches , the child is then able to look at the relationship of different objects in his environment albeit in an incomplete fashion .The explanation of the mother regarding the relationship of leaves and branches may not be sufficient for the child to understand the relationship because most of the knowledge of a child advances through his actions and his interpretation about the consequences of the actions he make (Franz White , 1985 Notably , the toddler was now engaging in eye-to-eye contact with his parents and occasionally asks them for what he wants . His father brought out a ball that the toddler apparently loved playing with .The father and the child started playing with the ball – they played catch , and sometimes they would race together to get the ball first . The toddler was delighted with such play with his father . Although this is the case the child would also look at his mother and he asked her to come and join them . This is consistent with the theory of Erikson , which holds that the child ‘s relationship with his mother is perhaps the most important one during this stage of development (Franz White , 1985 The child continued to play with the ball and when he saw other children in the park , he also went to them and offered to play the ball with them .Apparently , toddler one has good socialization skills to the point that he can mingle with other kids even when his parents are around This points to the good relationship that the child is enjoying with his parents . Both his parents encouraged him to play with other children and watched him with other kids . True enough , when the child has strong relationships with his parents , he tends to be more socially responsive and socially amiable . In accordance with Psychosocial theorists , the child is displaying good emotional and social skills because his own relationship with his parents are also good and secure .Otherwise , he might become a re cluse and refuse the company of people (Charlesworth 2003 When Toddler one was playing ball with another child , there was an instance in which the other child managed to grab the ball more quickly than toddler one , so what he did was to forcibly claim the ball from his playmate and withheld it from the latter . Through this , the other child looked as if he was about to cry . It is at this moment that the mother of Toddler one intervened .The mother reasoned out firmly with the toddler in regards to sharing toys so that others would also learn how to share . The tone of the mother appeared to be negotiating instead of imposing . This display of authority on the part of the mother is remarkable and shows the secure connection between her and the child (Charlesworth , 2003 Toddler Two When I felt that I have sufficiently observed toddler one , I decided to turn my attention to another toddler playing with a dog not very far from the first toddler . The only companion of the toddler in the park is his mother and their Labrador .I had the impression , although this is difficult to verify , that the mother was a single parent The mother was silently looking after her child who was playing with the Labrador . Apart from the toy truck and the Frisbee that the child had there were no other toys that the mother had for the child . The mother appeared to be preoccupied with her own thoughts When toddler was not busy with his toy truck , he would play with the Frisbee and the dogs with the strength and the capability that he has The dog seems to act as a guard to the toddler . He does not socialize with other kids very much and he appears content to play by himself .The toddler , it seems is spending most of the time by himself . Although at first glance , this may seem to be a display of autonomy , yet in closer examination of the child , he does not enjoy the benefits that interaction with other kids and with his parent brings . These circumstances will therefore bri ng forth negative consequences in the development of the social skills of the child and he might find it difficult to relate with other people when he grows up (Keenan , 2002 When the child attempts to play farther from his mother , the latter would come after him and tell him not to move around too much .The mother actually uses her authority over the child to forbid him from going somewhere else . Apparently , the mother wants to keep the child in her sight most of the time . This kind of attitude might breed negative feelings in the child and will contribute to the insecurity of their relationship . Since the relationship of the child with his mother is of utmost importance (Charlesworth , 2003 , then his cognitive , emotional and social development will suffer as a consequence . The child also develops a kind of mistrust in the outside world and he will not view the outside world as a safe place .Instead , he might develop the attitude that he always needs his mother to look aft er him . Erikson warned against this over-protectiveness of parents as it prohibits children to explore and become curious of their environment . Hence instead of developing self-confidence and self-esteem , toddler two will instead feel shame and doubt (Franz White , 1985 Toddler two cried when his mother forbade him to wander into the park When the child cried , the mother responded by being firmer and she almost shouted to toddler two to stop . Instead of stopping , however toddler cried even louder and displayed tantrums .At this time , the mother punished toddler two by spanking him three times . After several minutes , toddler two stopped crying and remained where he was instead This display of authority may become inimical to the overall development of the child over the long run as the initiative and the natural curiosity of the child will be dampened and what he will remember most will be the fear associated with the parent ‘s discipline (Charlesworth 2003 Toddler two recovered from the spanking after several minutes by turning his attention to the dog and his Frisbee .By distracting himself , he forgot about the incident and started to enjoy himself again . His mother , however , still issued a warning for him not to move out of her sight ‘ According to Erikson , if the urge of the child to explore is removed , then the result would be a lower level of self-esteem on the part of the child (Franz White , 1985 Toddler two is very much to her mother , however , he is not sufficiently developing autonomy .Through the reprimands and the stern warnings of his mother , he becomes dependent on his mother and unable to explore his environment and his surroundings . Over the course of time as he discovers the world further , he may not have sufficient curiosity and initiative to move away from the familiar and instead , he would keep in sight of whoever is looking after him Conclusion Observing the two toddlers was a good experience for me . It was as if the concepts and theories discussed by Piaget and Erikson were coming to life .Indeed the role of the parents is very crucial in ensuring that a child receives the appropriate socialization and training even while he is young . The strength of the attachment of a child with his parents is very important for him to develop the necessary skills for socialization and in relating with others in his environment If the relationship of a child with his parents is good as demonstrated by the first toddler I observed , then the child will greatly benefit from it .If , however , the nature of the relationship bs on the dysfunctional , then the socialization skills of the child will be negatively affected . As he grows up , he will have struggles in relating with different kinds of people in his environment By observing toddlers , numerous lessons can be gleaned and the nature of the relationship between child and parents will be assessed Accordingly , intervention strategies could be a rrived at so that the child will not suffer needlessly .Furthermore , parents , and everyone dealing with children , should be sensitive to the different levels of development of the child as demonstrated by Piaget and Erikson . By doing so , perhaps the manner of bringing up of children will be better and over the long run , the society will become a better one because of the good rearing of the children Reference Charlesworth , R (2003 . Understanding Child Development : For Adults WhoWork With Young Children . New York : Thomson Delmar Learning Franz , C . E White , K . M (1985 . Individuation and attachment in personality development : Extending Erikson ‘s theory . Journal of Personality , 53 (2 , 224-256 Keenan , T (2002 . An Introduction to Child Development . London : Sage Publications Turner , . J (1991 . Relations between Attachment , Gender , and Behavior with Peers in Preschool . Child Development , 62 (6 , 1475-1488

Thursday, August 29, 2019

The effectiveness of advertising Essay Example | Topics and Well Written Essays - 2000 words

The effectiveness of advertising - Essay Example BMW, headquartered in Munich, Germany, was founded in the year 1916. Its primary line of operations include manufacture and sale of cars and motorcycles worldwide which is done in collaboration with its subsidiaries. The company belongs to the consumer goods sector and auto manufacturers–major industry. BMW’s automotive segment manufactures, assembles and sells cars and off road vehicles under famous brand names such as BMW, MINI, and Rolls-Royce. It also manufactures and sells BMW and Husqvarna branded motorcycles in their motorcycle division (Yahoo Finance, 2013). Campaign Strategy According to Ramalingam, et al (2006), effective advertisement’s can be characterized on the basis of two levels. The first level explains the need for the advertisers to satisfy consumer’s objectives by engaging them and delivering a relevant message. The other one emphasizes on the need for advertisements to achieve the advertiser’s objectives. An effective advertisem ent campaign must incorporate both this characteristics in order to formulate a near perfect strategy. Effective advertisements are generally well executed. The main strategy of an advertisement campaign is to make sure that the details, the photography, setting, printing, and the production values are finely tuned. These characteristics are now the benchmark that has been set in the advertising industry. BMW’s campaign strategies are absolutely customer specific. With BMW group campaign BMW i, which is also known as â€Å"Driving the next movement†, the company is pioneering a new path towards a revolutionary change in automobile technology and the industry as a whole. They thrive for innovation and their... This essay "The effectiveness of advertising" outlines characteristics of the successful advertising and BMW's campaign strategy. According to Ramalingam, et al (2006), effective advertisement’s can be characterized on the basis of two levels. The first level explains the need for the advertisers to satisfy consumer’s objectives by engaging them and delivering a relevant message. An effective advertisement campaign must incorporate both this characteristics in order to formulate a near perfect strategy. Effective advertisements are generally well executed. The main strategy of an advertisement campaign is to make sure that the details, the photography, setting, printing, and the production values are finely tuned. These characteristics are now the benchmark that has been set in the advertising industry. BMW’s campaign strategies are absolutely customer specific. With BMW group campaign BMW i, which is also known as â€Å"Driving the next movement†, the com pany is pioneering a new path towards a revolutionary change in automobile technology and the industry as a whole. They thrive for innovation and their vision for innovation is distinctively reflected in the ad campaigns designed by the company’s marketing management division. BMW group’s primary objective behind the BMW i campaign is to provide answers to the environmental and economical challenges that prevail in this changing world thereby satisfying the interest and curiosity of audiences towards the company’s products and services.

Wednesday, August 28, 2019

Micro and macroeconomics Essay Example | Topics and Well Written Essays - 750 words

Micro and macroeconomics - Essay Example There are numerous concepts, that specifically comes under the ambit of economics and the name of cost efficiency is one of them, in fact quite important as well. There are number of concepts that define about cost efficiency in total and putting the first thing on the first step is one of the most integral ones. There are certain environmental laws that prohibits the EPA to not to put the same against the cost, but there are number of companies which are doing the same. Organizations always strive and thrive hard for economic prosperity and there are number of things on which the entire productivity of an entity depends upon (WIERENGA). Theoretically, an organization is places which have been arose and surrounds with number of different departments in total. Considering the cost to develop and initiate through a specific period is prohibited in different law making functions. This thing could in regular touch with the cost of the company as a whole. This is basically a sort of waste for the companies to put things first as compared to other things. It is basically a waste of resources and it should be prohibited. Self Test Exercise Ans-1) Current Level of Enforcement Activity is $ 7.50 Marginal Cost per Gallon is $ 5.50 The current level of enforcement activity is marginally higher than that of the cost of per Gallon, representing an increase of $ 2. If the number s are correct, then the Coast Guard should be increased in order to meet with the current level of Enforcement Activity (EA), otherwise the resources would get wasted. Cost per gallon in this particular scenario should be increased accordingly in order to do the things all along. The main reason to analyze is to make the cost according to the current EA in total. Ans-2) Risk Reducing Program = $ 100,000 to $72 billion a) Risk is the name of uncertainty and it is extremely important for the companies to reduce the level of risk from their production. Statistics is one of the most important fields whic h has its importance and recognition in number of things. The field of statistics has been found among number of things in total and it is found in forecasting as well. Organizations have to consider number of things in order to bring economic propensity to the consumption. If the values have been considered as correct, then the programs should be continue for a long span of time, because it relates to the economic efficiency of the organization as a whole. b) Government could play a vital role to stabilize the economy or to stabilize a certain method or path of a country or an organization as a whole. Government could play an important role to equalize the marginal cost life saved across all the live saving programs. In this section it is analyzed that Government could also play an important role in this analysis as well and cost per save life will certainly enhance with the same activity. Risk could also be minimized accordingly with the help of this section. 3.a) Risk reduction i s an important activity which should be there for a organization as a whole. Premature risk reduction should be decrease accordingly. = 1/100,000 = 10/1000, 000 If the population is 4 million then the statistics could be like this, = 40/4,000,000 = 0.001% The proportion of the same is quite low as it relates to the risk reduction activity. The cost associated with the same is = 50* 4,000,000 = 2, 000, 000, 00 3.b) 6/100,000 To 2/100,000 The maximum that could be found from the same is 8/1000,000 Chapter-5 Discussion Question-1 The term environmental sustainability comprise of decision power and the implementation of such measures that plays an

Tuesday, August 27, 2019

Teaching Tips Essay Example | Topics and Well Written Essays - 750 words

Teaching Tips - Essay Example The questioning procedure makes the teacher aware of the understanding of the students. This helps the students to correct the mistakes and to make them understand the essence of the lesson better. (Academic feedback, n.d.,p 2). The activities of the students get monotonous if they are taught the same lessons. Asking questions and assigning them activities will help to break the monotonous routine of the students. (Teaching tip 18: Pacing, n.d.). If the questions are scientific, they arouse a certain level of interest among the students. If the students get interested in their studies, they understand the subject better. The frequency of the right answers in questions also helps the teachers to make an estimate of student understanding. If the right answers form a high percentage it has to be inferred that the students have understood the subject. (Academic feedback, n.d, p 3). Students should understand the lessons imparted by the teachers. It is essential for the teachers to ensure learner understanding for providing the right feedbacks. It is essential; therefore, that the students should understand the subject before the teachers can gauge them. Thus, it is very important for teachers to probe for learner understanding before giving feedbacks. (Teaching tip 18: Pacing, n.d.) Follow-up Questions are another important tool by which the progress of the students can be measured. The follow-up questions impart the need for reteaching the lessons if any. If a scientific approach is used in follow-up questions, a correct feedback about the students can be garnered.  

Monday, August 26, 2019

Management accounting Assignment Example | Topics and Well Written Essays - 1000 words

Management accounting - Assignment Example The following discussion shows how the Management Accounting information assists the management of a company. Planning This involves looking ahead and preparing future courses of action that need to be followed. Managers devise a systematic programme regarding future courses of action. Planning is selection of the best way or alternative of performing various managerial functions in an organization. Management accounting information is very vital in planning management function (Demski 2008). The basic objective of a company is to ensure that the company is profitable by creating competitive advantage in regard to prices as well as market expansion. In choosing any alternative the company management must consider its potential benefits and its underlying costs against the company resources. Management accounting information is important in projecting profits in new established markets. The required information includes profit margins, sales volumes and costs in firms operating in sim ilar markets. This information is combined with projected sales. Most companies express their management plans based on the management accounting information formally in budgets. Budgeting is considered a core part of the planning process. Controlling Controlling management function in a company ensures that the planned alternative is being followed. It is important to note that feedback plays an important role indicating the effectiveness of control in a company. Management accounting information is used when comparing the budgeted results and its actual results mainly referred to as performance report. This report shows whether the company is operating as planned as well as pointing out areas that need some attention. The management accounting information used for comparison includes sales profits, sales volume and the expenses. In cases where the targets are not met then the company management establish the next relevant course of action strategy hence the need for a revised plan by the top management. According to Hermanson (2010) the management accounting information plays a significant role in providing the relevant feedback in regard to company progression and performance (Hermanson 2010). The feedback is mainly used as a control tool in regard to the company operations through the comparison of the actual and the budgeted results. Decision making Decision making is one of the core functions of management which is a continuous process. Company management obtains the relevant management information and various costs calculation (Demski 2008). The obtained management accounting information is used in establishing and developing the best decisions at all the levels of the organization. The information that is used mainly indicates how a company is effectively conducts its operations. The management makes use and exploits the information in the management and its underlying leadership skills in its underlying decision making processes. The management accoun ting information is essential in a company making key decisions in the operational and the production processes. The role of management accounting is to provide key relevant information which is used in making decision within a company. Communicating In addition to the above management functions, company management oversees the company operations on daily and long-term basis thus ensuring that the company is op

Sunday, August 25, 2019

J&J Assignment Example | Topics and Well Written Essays - 250 words

J&J - Assignment Example Also they cannot mention about the risk of death on the warning label because people with suicidal tendencies may start using it. The drug earns yearly revenue of $1.3 billion so it is not possible to completely shut down its production. In order to solve the quandary, the J&J Company should make it sure that the public is well aware of the risks associated with the medicine. Instead of advising only about using it on the prescription of a doctor, it should state clearly about the potential hazards it poses to specific organs. The Company should also restrict its use as an over-the-counter drug and should only allow it to be given by a qualified doctor. This would ensure that the people do not overuse the drug. Clearly, it would reduce their sales by a large margin but it would save a lot of money it loses in legal proceedings. Also millions of lives would be saved and the company would regain its good reputation which has been tainted by various incidents of deaths. Works Cited East on, Thomas and Stephen Herrera. J&J's Dirty Little Secret. Forbes, 1998. Print.

Saturday, August 24, 2019

Sixth Amendment Essay Example | Topics and Well Written Essays - 250 words

Sixth Amendment - Essay Example al differences and that each system has its own strengths that make them superior to each other; in particular, American proceedings are superior to the Chinese system, because it allows the masses to hear and to decide cases and it is less open to corruption, although the Chinese proceedings do have the advantage of expertise analysis. Cultural differences impact how the criminal justice system is perceived and executed. Western courts, like the American courts, believe that justice is for the victim; the individual has rights that the state must defend and protect (Deflem & Swygart, 2001). As a result, the American proceedings use jury trials to ensure that a group of individuals protect their fellow individual’s civil rights. The Chinese criminal system, on the contrary, is a communist system and it believes that the criminal justice system should serve the interests of the state (Deflem & Swygart, 2001). It has no jury trials, unlike the American system, and it uses a panel of judges (Dammer & Albanese, 2011, p.131). The Chinese system also emphasizes the confession of the defendant than the testimony of the witnesses (Dammer & Albanese, 2011, p.131). This essay believes that there is no superior court system, since people have cultural differences that would make them prefer one system to another; however, the American and Chinese court procedures have advantages that make them superior to each other. American proceedings are superior to the Chinese system, because it allows the masses to hear and to decide on cases. Unlike the Chinese court system, only judges hear the cases and if they come from the upper or middle class, they may be biased toward their own social classes. The American system is also less vulnerable to corruption. The Chinese government appoints the judges for its criminal justice courts and it can easily select judges who are partial to their interests. Still, the Chinese proceedings do have the advantage of expertise analysis. The

Friday, August 23, 2019

BSBMKG501A Evaluate Marketing Opportunities Essay

BSBMKG501A Evaluate Marketing Opportunities - Essay Example In any organization, there are some tangible and intangible assets, which are used as resources, when company is searching and evaluating various opportunities. Basically marketing activity focuses on assessing and satisfying customer needs, with in the organization; management is responsible for establishing these goals. These are certain resources i. e., key people groups, forces outside the organizations, channels, brand values, relationship, partnership, suppliers, buyers etc. apart from physical resources like technology. In search of opportunities skill of the people working with in the organization always play's a crucial role, opportunities lies in best marketing research to know about innovative product requirements its time and cost well in advance and to exploit these requirements. Best marketing research need more strong financial background and personal skills. Shortage and delay in adopting, technologies plays crucial role in searching opportunities. Intangible like bra nd plays major role in exploring opportunities. When a particular brand already exists in the market and it launches some product in the market, needs lesser advertisement and hence needs less cost investment, but if brand is new and it is to be launched, needs more expensive and exhaustive promotional campaign. In present era, where consumer needs are changing continuously and fastly meeting consumer needs and preferences always cost heavily on the company. Firms spend billions of dollars annually in search of new opportunities on marketing and technical research to add to brand value and product improvement. For example, Hot Pockets, especially formulated meat and cheese, microwavable sandwiches and more than 20 varieties have been introduced but in 2002, after Nestle acquire chef America, it has added its marketing muscle to promote the brand, ability to invest in technologies, training to enhance skills of its employees, upgrading the skill of an employee are few of the resource s which could limit the search for the opportunities by the company. In any company search of opportunities needs financial resources, skill of its employees, its brand value, its technologies adoption, its organizational capabilities, and its ability to conduct market research as nearer to actual. Now as a marketing manager, one has been assigned a vital job is that of recognizing the nature of competition, the potential threats competitors may represent and development of opportunities response strategies. Michael Porter (1980) has proposed that competitive threats can be classified into five major steps: The threat of other producer firms already operating within the market sector (Kotler, 2003). The threats of customer moving up stream to also become producers and / or using their purchasing power to dominate terms and condition for purchase. The threat of supplier moving downstream to become a producer or using their control over critical resources to dominate terms and condition of sale. The threat of a substitute entering the market always been seen carefully. Finally the threat for new entrant who was not previously a major player in the market has to be analyzed properly. To avoid head on competition with competitors, Marketing manager has to opt certain initiatives, w hich must be strategic, cross functional and bottom-line oriented. Marketing manager